News

Mediasyndicator launches as umbrella brand to Sportsyndicator, Techsyndicator and Autosyndicator

15th August 2012

Sportsyndicator team extends industry-leading vertical model to encompass Tech, after strengthening the position of Auto and Sports, under new Mediasyndicator banner

London, 15 August 2012 - Mediasyndicator launches as the umbrella brand to three UK vertical digital media divisions: Sportsyndicator, Techsyndicator and Autosyndicator. Mediasyndicator expands the group’s ability to offer advertisers access to passionate, loyal and engaged audiences across best-of-breed digital properties.

Based on the successful approach used to build Sportsyndicator’s market position as the number one digital buying point for sport in the UK[1], and which prompted the launch of Autosyndicator earlier this year, the team has launched Mediasyndicator to expand into further key vertical markets. 

Techsyndicator launches into the UK market as the number one buying point for online media in technology sites[2], following its appointment by the largest U.S. technology publisher network, NetShelter. Techsyndicator’s network of market-leading tech publishers also includes premium sites such as Electric Pig and Alatest, which gives advertisers access to passionate and highly engaged audiences within the consumer and business technology community.

Spyro Korsanos, CEO, Mediasyndicator said, “We champion the benefits of a vertical and creative approach to digital advertising in order to produce the best results for our clients. The launch of Mediasyndicator allows us to maintain our enterprise and initiative in each vertical, while at the same time enabling us to become a more diversified media owner. The first expansion brings us into tech the vertical with the launch of Techsyndicator.”

Autosyndicator now also falls under the Mediasyndicator banner as the UK’s leading independent automotive online advertising vertical. Through its group of renowned automotive publishers, it focusses on delivering innovative and engaging automotive campaigns to maximise marketing objectives.

Korsanos added, “Our expert focus in each vertical has meant we are the leading advertising buying point in each sector. We pride ourselves on delivering relevancy and focus.”

Mediasyndicator will continue developing its Sportsyndicator division which has evolved its portfolio of premium sports sites to help advertisers reach over 10 million sports enthusiasts.

-Ends-



[1] Comscore 2012

[2] Comscore 2012