Gatorade G Series
Create a partnership to deliver stature, relevance, integration and engagement for Gatorade G-Series with serious athletes in the UK.
Sportsyndicator worked with Mindshare to propose to deliver pure engagement via integration, across desktop and mobile, with serious athletes (rugby players, triathletes, cyclists, and other athletes), delivered at both ‘point-of-sweat’ and during their training planning and review.
The aim was to ingrain the product range, and its benefits into athletes’ actual training routines in order to encourage trial and continued consumption of G-Series as an important tool for success.
A two month sponsorship across the UK mobile applications on Sportsyndicator's leading health and fitness sites saw fantastic response with CTRs of up to 11% and 150,000 clicks driving athletes to engage further with G-Series and establishing it as an essential part of their training routine.
Actively engaging the Sportsyndicator's leading profile of UK rugby union digital properties around the weekend fixtures, ingraining the product messaging into their training and playing.
The desktop activity saw a very strong average CTR of 1.6%, where the core audience sought to find out more and trial the G-Series range for themselves.
"Sportsyndicator delivered effective and relevant engagement with the core Gatorade UK target audience for the pre-launch of the G-Series. With their unique reach and integrated solutions we were able to target serious athletes at point-of-sweat within both the UK health & fitness and rugby playing audiences. Sportsyndicator's solutions allowed us to engrain the product message and benefits within the routine of these athletes on both mobile and desktop platforms, as they planned and executed their training. This led to fantastic awareness and education of the Gatorade core audience whilst driving them to the first chance to trial, with scale."
Sam Green | Account Manager, Mindshare
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