Brocade InPowered Solution
Supercharge Brocade video assets by showcasing alongside the most influential expert word-of-mouth from across the blogosphere via our exclusive product, inPowered.
- Robust and content-rich experiences engage users to drive content consumption and amplification
- Sophisticated targeting ensures Brocade’s brand and inPowered™ campaigns reach the right audience when and where they are most responsive
- Built-in social sharing enables seamless peer-to-peer content distribution directly from inPowered™ ad experiences, supercharging Brocade’s earned media
- Constant measurement and analysis allows us to identify top performing content, topics, influencers, media and creative to enable seamless optimization and drive performance
- Original topical content aligned with Brocade’s main IT categories in video and blog format educate users and create advocacy for Brocade
Moreover, give users a deeper experience with an interactive overlay that houses more brand resources, such as whitepapers, offers, and links.
- 71% of users who saw the inPowered hub read an article that had positive sentiment towards Brocade and its products and services
- 7% played the video content
- 7% shared that content
- The standard display media added to this campaign had a CTR of 0.80% from over 1.5 million ad impressions