Case Studies

Brocade InPowered Solution

Brocade InPowered Solution

THE SOLUTION

Supercharge Brocade video assets by showcasing alongside the most influential expert word-of-mouth from across the blogosphere via our exclusive product, inPowered.

  • Robust and content-rich experiences engage users to drive content consumption and amplification

 

  • Sophisticated targeting ensures Brocade’s brand and inPowered™ campaigns reach the right audience when and where they are most responsive

 

  • Built-in social sharing enables seamless peer-to-peer content distribution directly from inPowered™ ad experiences, supercharging Brocade’s earned media

 

  • Constant measurement and analysis allows us to identify top performing content, topics, influencers, media and creative to enable seamless optimization and drive performance

 

  • Original topical content aligned with Brocade’s main IT categories in video and blog format educate users and create advocacy for Brocade

 

Moreover, give users a deeper experience with an interactive overlay that houses more brand resources, such as whitepapers, offers, and links.

 

THE RESULTS

  • 71% of users who saw the inPowered hub read an article that had positive sentiment towards Brocade and its products and services
  • 7% played the video content
  • 7% shared that content
  • The standard display media added to this campaign had a CTR of 0.80% from over 1.5 million ad impressions