Or are our golfers right to feel under-appreciated? With their tour structures, majors and widespread TV coverage the sports of tennis and golf are often bracketed together. But even with a tremendous last 12 months for UK tennis – including …
This week, one of the ‘elders’ of the internet, AOL, announced that its ad revenue had soared to its highest level in the past seven years, up 7 per cent to $340 million. This is perhaps a reflection on the …
Do Not Track is a technology and policy proposal that enables users to opt out, by default or otherwise, of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. This is something that has …
Having first appeared on the silver screen in the 1920s, the concept of product placement is not a new one, but with the frequency and brand count per film rapidly rising – to the point where some modern films have …
When I was a lad, watching England was a frustrating affair. My first memories of the national team when I really knew what was going on (Italia ’90 was fun but I wasn’t too savvy) was the 1992 European Championship …
Print newspapers were dealt a blow last week after figures from the Newspaper Association of America (NAA) showed that the US industry suffered $798m (£500m) in print ad losses. While this was offset by $32m (£20m) in digital ad spend …
By Richard Astley The BBC Sports Personality of the Year has been an annual end of year highlight for British sports fans since 1954. Originally one award, it has grown to eight awards since 2008, including Team of The Year …
It seems these days we’re online as much as we’re in the real world. Whether we’re catching breaking news, checking league tables, getting a daily dose of celebrity gossip or simply ‘liking’ or ‘tweeting’ on social media, as 2012 consumers, …
It is hard to challenge the argument that Roger Federer is the greatest tennis player of time, having reached his 34th Grand Slam quarter final in a row at this year’s US Open. The 16 time Slam winner is top …
